Brahma
#BrahmaForTheComeback
Mutato/Draftline
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My role:
Creative Direction
#BrahmaForTheComeback
Mutato/Draftline
-
My role:
Creative Direction
More than 8 million brazilians didn't return for the vaccine second dose.
To change this match, Brahma made the greatest call in history and called the country for the second stage of the immunization.
With Thiago Costalonga, Caique Nobrega, Filippe Pacheco, Alessandra Muccillo
To change this match, Brahma made the greatest call in history and called the country for the second stage of the immunization.
With Thiago Costalonga, Caique Nobrega, Filippe Pacheco, Alessandra Muccillo
TV Film:
We invaded the pitches of the Brazilian soccer championship and delayed the return of one of the teams to the field for the second half of the match.
After a few minutes of waiting, the players returned with the following message: to beat Covid-19, come back for the second half. Take the second dose of the vaccine.
After a few minutes of waiting, the players returned with the following message: to beat Covid-19, come back for the second half. Take the second dose of the vaccine.
On the social networks, celebrities deactivated their accounts and simply disappeared from the internet. This generated a buzz and several theories, feeding gossip sites.
On the day of the action in the field, they reactivated their accounts and went back to the networks, calling their fandoms to the 2nd half of the immunization.
On the day of the action in the field, they reactivated their accounts and went back to the networks, calling their fandoms to the 2nd half of the immunization.
