Feel free
to send me
a message.

guicruz1@gmail.com
+55 11 97481 5060

About

My name is Guilherme Cruz, but you can call me Gui. I'm a Brazilian Creative Director with a passion for ideas, graphic design, illustration and urban art.

I'm currently Creative Director and Head of Art at Gana, an independent agency made up 100% of black professionals. Before that, I was creative director at Mutato/WPP for two years, worked for almost three years at VMLY&R and more than five years at AgênciaClick/Isobar. I started my career with stints in a few small design studios and, as a freelancer, I worked for some of the country's leading agencies.

With skills in digital strategy, advertising, design and illustration, I always try to make the work I do culturally relevant. I believe that ideas need to fuel conversations, not monologues.

For more than 16 years, I have developed creative work for brands such as Fiat, Jeep, Shell, Netflix, Mtv, Ambev, Akzonobel, Kimberly Clark, Nivea, Unilever, Samsung, Sony, LG, Tim, Under Armour, Nespresso, Colgate, among others.

Along the way, I have won several industry awards and contributed to the conquest of important accounts.

Personal Projects

Candy Project
Record TV Interview︎, Gazeta News︎
Internet - Hypeness︎, CCSP, Brainstorm 9,
among others.

Sorriso de Amora︎

Experience

GANA / 2022-2024

Monkey Land / 2022

Mutato / 2020-2022
VMLY&R / 2017-2020
Y&R / 2017
Isobar Brasil / 2012-2017
Dabster / 2011-2012
Freelance / 2009-2011

Esfera / 2008-2009

MIAMI AD SCHOOL
Teacher / 2021-present

Festival Jury

CCSP - Brazilian Creative
Club Festival 2024

TikTok Ad Awards 2023 
(most voted juror for
the final phase)

New York Festivals 2022

(Digital/Mobile)

TikTok Ad Awards 2022

AdForum PHNX 2021

(Digital)

Recognitions

CANNES LIONS

Bronze - Social & Influencer

CLIO SPORTS

Silver - Direct/Social Media

Bronze - Social Media/ Multi-Platform

EFFIE AWARDS LATAM

Bronze - Positive change/Environmental/Brands

Shortlist - Brand Content 

EFFIE AWARDS BRAZIL

Shortlist

EL OJO DE IBEROAMERICA

Shortlist - Sports

BRAZILIAN CREATIVE CLUB [CCSP]
Gold - Digital
Silver - PR
Bronze - Film/Better use of music
Shortlist - Integrated
Shortlist - Promo & Activation
Shortlist - Direct

WAVE FESTIVAL

Bronze - Cyber

COLUNISTAS

Grand Prix - Brand Content

Grand Prix - Digital Midia Piece

MVF [MUSIC VIDEO FESTIVAL]

Finalist

SPOTIFY ADVERTISING HITS

Best Use of Music