Budweiser
#AturaOBaile [Put Up with the Dance]
Gana
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My role:
ACD/Head of Art
#AturaOBaile [Put Up with the Dance]
Gana
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My role:
ACD/Head of Art
Just a few weeks before the 2022 FIFA World Cup, the world turned against something that is part of Brazilian culture: dancing after a goal.
The criticism escalated and became an excuse for racist and xenophobic slurs against Brazilian players.
The response? Dance even more.
With Leonardo Rocha, Thamara Pinheiro, Ary Nogueira, Felipe Silva, Leticia Nunes, Gabriella Forabelli, Sibely Nunes, Julia Melo, Bruna Coelho, Mycra Alves, Gilmara Bartilotti + Africa DDB + Kondzilla
The criticism escalated and became an excuse for racist and xenophobic slurs against Brazilian players.
The response? Dance even more.
With Leonardo Rocha, Thamara Pinheiro, Ary Nogueira, Felipe Silva, Leticia Nunes, Gabriella Forabelli, Sibely Nunes, Julia Melo, Bruna Coelho, Mycra Alves, Gilmara Bartilotti + Africa DDB + Kondzilla
Official music video:
Amazon Prime Video
The man who became God
Mutato
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My role:
Concept
Creative Direction
Songwriter
The man who became God
Mutato
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My role:
Concept
Creative Direction
Songwriter
Passionate about Brazilian Carnaval and never before honored by it, we launched the series "Maradona. Conquest of a Dream" with a great tribute to the soccer star, giving Diego Armando Maradona his own samba-plot.
With Flavio Salzer, Arthur Souza, Sidney Freitas, Alessandra Muccillo, Eduardo Camargo
With Flavio Salzer, Arthur Souza, Sidney Freitas, Alessandra Muccillo, Eduardo Camargo
Listen to the full version here:
Brahma
#BrahmaForTheComeback
Mutato/Draftline
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My role:
Creative Direction
#BrahmaForTheComeback
Mutato/Draftline
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My role:
Creative Direction
More than 8 million brazilians didn't return for the vaccine second dose.
To change this match, Brahma made the greatest call in history and called the country for the second stage of the immunization.
With Thiago Costalonga, Caique Nobrega, Filippe Pacheco, Alessandra Muccillo
To change this match, Brahma made the greatest call in history and called the country for the second stage of the immunization.
With Thiago Costalonga, Caique Nobrega, Filippe Pacheco, Alessandra Muccillo
TV Film:
We invaded the pitches of the Brazilian soccer championship and delayed the return of one of the teams to the field for the second half of the match.
After a few minutes of waiting, the players returned with the following message: to beat Covid-19, come back for the second half. Take the second dose of the vaccine.
After a few minutes of waiting, the players returned with the following message: to beat Covid-19, come back for the second half. Take the second dose of the vaccine.
On the social networks, celebrities deactivated their accounts and simply disappeared from the internet. This generated a buzz and several theories, feeding gossip sites.
On the day of the action in the field, they reactivated their accounts and went back to the networks, calling their fandoms to the 2nd half of the immunization.
On the day of the action in the field, they reactivated their accounts and went back to the networks, calling their fandoms to the 2nd half of the immunization.
Nivea
Statue of the people
Isobar Brazil
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My role:
Concept
Art Direction
Design
Statue of the people
Isobar Brazil
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My role:
Concept
Art Direction
Design
Nivea Viva is a unforgettable concert series project that pays tribute to Brazilian music icons. At the festival’s 4th edition, the great Tim Maia was honored.
In order to do something memorable, we encouraged the public to bring empty Nivea bottles to the show. Then we built a Tim Maia statue, made out of these empty flasks.
With Murilo Zeneddine, Luciana Cardoso, Lucas Siqueira, Vinicius Oliveira, Fred Saldanha.
In order to do something memorable, we encouraged the public to bring empty Nivea bottles to the show. Then we built a Tim Maia statue, made out of these empty flasks.
With Murilo Zeneddine, Luciana Cardoso, Lucas Siqueira, Vinicius Oliveira, Fred Saldanha.
The piece is now a part
of Afonso Pena Square,
Tijuca/RJ – neighborhood
where the singer was born.
of Afonso Pena Square,
Tijuca/RJ – neighborhood
where the singer was born.
Fiat
A Dog's Best Friend
Isobar Brazil
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My role:
Concept
Art Direction
A Dog's Best Friend
Isobar Brazil
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My role:
Concept
Art Direction
Fiat Palio is the car market’s partner. It’s one of Brazil’s vehicles with the best rebuy tax. That is why we created a campaign bringing men’s best friend, dogs, to present consumer’s best friend: Fiat Palio.
With Murilo Zeneddine, Danilo Rodrigues, Domingos Octaviano, Eduardo Battiston and Fred Saldanha
With Murilo Zeneddine, Danilo Rodrigues, Domingos Octaviano, Eduardo Battiston and Fred Saldanha
