Gui Cruz CD/AD

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	<title>Gui Cruz CD/AD</title>
	<link>https://guicruz.work</link>
	<description>Gui Cruz CD/AD</description>
	<pubDate>Mon, 04 May 2026 18:11:52 +0000</pubDate>
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	<item>
		<title>dancebook</title>
				
		<link>https://guicruz.work/dancebook</link>

		<pubDate>Mon, 04 May 2026 18:11:52 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

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	Bradesco
Dancebook Brasil
Lovely&#38;nbsp;-
My role: ConceptCreative Direction
Art Direction


	For almost a century, the world’s greatest dances have been preserved through notation (just like music). But despite being one of the most rhythmically rich cultures on Earth, Brazilian dances were never part of that history.
Dancebook Brasil is the first-ever collection of Brazilian dance notations. A groundbreaking book that transformed Samba, Frevo, Boi-Bumbá and Chula into officially documented cultural heritage. Placing Brazilian popular dances alongside the world’s most studied and preserved artistic expressions.
With Giulio Beloto, Daniell Rezende, Douglas Reis, Luana Gribosi, Lais Delcelo, Thales Contri,  Mariana Ledo, Camila Melchiades, Rodrigo Almeida (Monte), Rafael Gil + Carlinhos de Jesus + Mauricio Nahas


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		<title>aturaobaile</title>
				
		<link>https://guicruz.work/aturaobaile</link>

		<pubDate>Tue, 15 Aug 2023 02:13:40 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

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	Budweiser
#AturaOBaile [Put Up with the Dance]
Gana&#38;nbsp;-
My role: ACD/Head of Art


	Just a few weeks before the 2022 FIFA World Cup, the world turned against something that is part of Brazilian culture: dancing after a goal. 
The criticism escalated and became an excuse for racist and xenophobic slurs against Brazilian players. 
The response? Dance even more.
With Leonardo Rocha, Thamara Pinheiro, Ary Nogueira, Felipe Silva, Leticia Nunes, Gabriella Forabelli, Sibely Nunes, Julia Melo, Bruna Coelho, Mycra Alves, Gilmara Bartilotti + Africa DDB + Kondzilla


Official music video:


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		<title>maradona</title>
				
		<link>https://guicruz.work/maradona</link>

		<pubDate>Tue, 09 Nov 2021 12:34:58 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

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	Amazon Prime Video
The man who became God
Mutato-
My role:Concept
 
Creative Direction

Songwriter


	Passionate about Brazilian Carnaval and never before honored by it, we launched the series "Maradona. Conquest of a Dream" with a great tribute to the soccer star, giving Diego Armando Maradona his own samba-plot.With Flavio Salzer, Arthur Souza,&#38;nbsp;Sidney Freitas, Alessandra Muccillo, Eduardo Camargo&#38;nbsp;


Listen to the full version here:

Guilherme Cruz 24 · Maradona - A conquista de um sonho


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		<title>codigo</title>
				
		<link>https://guicruz.work/codigo</link>

		<pubDate>Wed, 18 Jun 2025 13:41:24 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

		<guid isPermaLink="true">https://guicruz.work/codigo</guid>

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	L'Oréal Luxe
Code for the Protection 
&#38;amp; Inclusion of Black ConsumersBeta Collective -My role: Concept
Creative DirectionArt Direction


	The Consumer Protection Code protects consumers.
Except when the violation is of a racist nature.
That is why we created the Code for the Defense and Inclusion of Black Consumers: an update to Brazilian consumer protection legislation, designed to address a reality that had never been addressed before.

With Bernardo Tavares, Marcelo Monzillo, Thássio Reis, Rodrigo Lazzareschi Aranha + Pingado Audi


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		<title>estatua</title>
				
		<link>https://guicruz.work/estatua</link>

		<pubDate>Sun, 13 Sep 2020 01:49:42 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

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	Nivea
Statue of the people
Isobar Brazil-
My role: 
Concept
Art Direction
Design


	Nivea Viva is a unforgettable concert series project that pays tribute to Brazilian music icons. At the festival’s 4th edition, the great Tim Maia was honored.In order to do something memorable, we encouraged the public to bring empty Nivea bottles to the show. Then we built a Tim Maia statue, made out of these empty flasks.With Murilo Zeneddine, Luciana Cardoso, Lucas Siqueira, Vinicius Oliveira, Fred Saldanha.


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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/28ab30d4d5f4218e6d742481fb973779c455892d19f78e3b4c9d5bc709dd025c/1.png" data-mid="89320086" border="0"  src="https://freight.cargo.site/w/1000/i/28ab30d4d5f4218e6d742481fb973779c455892d19f78e3b4c9d5bc709dd025c/1.png" /&#62;

&#60;img width="2560" height="1444" width_o="2560" height_o="1444" data-src="https://freight.cargo.site/t/original/i/0b0581beeca042ba28f106d6509d3636bc6fcc78450e05b9526875c8698ac439/3.jpg" data-mid="89321647" border="0"  src="https://freight.cargo.site/w/1000/i/0b0581beeca042ba28f106d6509d3636bc6fcc78450e05b9526875c8698ac439/3.jpg" /&#62;

&#60;img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7ad94c9e7859b676e0c0e98838d5ed2015d4ea097ddc6b48eed7c2193fba1ea9/4.png" data-mid="89321651" border="0"  src="https://freight.cargo.site/w/1000/i/7ad94c9e7859b676e0c0e98838d5ed2015d4ea097ddc6b48eed7c2193fba1ea9/4.png" /&#62;

&#60;img width="2560" height="1452" width_o="2560" height_o="1452" data-src="https://freight.cargo.site/t/original/i/e74bdd2e16169a2e14e9542064cc76247a1df778f41f904eef669365d608e982/5.jpg" data-mid="89321979" border="0"  src="https://freight.cargo.site/w/1000/i/e74bdd2e16169a2e14e9542064cc76247a1df778f41f904eef669365d608e982/5.jpg" /&#62;
	The piece is now a part 
of Afonso Pena Square, 
Tijuca/RJ – neighborhood 
where the singer was born.


	&#60;img width="1219" height="901" width_o="1219" height_o="901" data-src="https://freight.cargo.site/t/original/i/dbc0975f107d7c9316989fa05fbe7fbac5087e5fec5ae959a13918c10c500248/praca-tim.jpg" data-mid="91351888" border="0"  src="https://freight.cargo.site/w/1000/i/dbc0975f107d7c9316989fa05fbe7fbac5087e5fec5ae959a13918c10c500248/praca-tim.jpg" /&#62;&#60;img width="2000" height="1527" width_o="2000" height_o="1527" data-src="https://freight.cargo.site/t/original/i/5ec624006b706367e78d799707c64a9f89da240ce951cf3cbaa101d3647f796a/inaug_tim2.jpg" data-mid="91351889" border="0"  src="https://freight.cargo.site/w/1000/i/5ec624006b706367e78d799707c64a9f89da240ce951cf3cbaa101d3647f796a/inaug_tim2.jpg" /&#62;&#60;img width="1219" height="901" width_o="1219" height_o="901" data-src="https://freight.cargo.site/t/original/i/4d2570b050aebea0e5cb97d8bc20c447164256f9fa765efe135807a8afbbdb16/inaug_tim3.jpg" data-mid="91351890" border="0"  src="https://freight.cargo.site/w/1000/i/4d2570b050aebea0e5cb97d8bc20c447164256f9fa765efe135807a8afbbdb16/inaug_tim3.jpg" /&#62;
	

</description>
		
	</item>
		
		
	<item>
		<title>syllada</title>
				
		<link>https://guicruz.work/syllada</link>

		<pubDate>Mon, 04 May 2026 17:35:18 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

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	Bradesco
Syllada
Lovely&#38;nbsp;-
My role: ConceptCreative Direction
Art Direction


	[SOON]
With Felipe Autran, Giulio Beloto, Daniell Rezende, Lais Delcelo, Rodrigo Almeida (Monte), Rafael Gil + Boiler Filmes, Paulo Vainer + Raw Studio


</description>
		
	</item>
		
		
	<item>
		<title>donotforget</title>
				
		<link>https://guicruz.work/donotforget</link>

		<pubDate>Mon, 04 May 2026 17:44:18 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

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	Bradesco
Do Not Forget
Lovely&#38;nbsp;-
My role: ConceptCreative Direction
Art Direction


	In Brazil, Home Alone is known as Esqueceram de Mim — which literally means “They Forgot Me. So, we invited Macaulay Culkin to star our holiday campaign and remind people of what should never be left behind at the end of the year.
With Giulio Beloto, Daniell Rezende, Lais Delcelo, Rodrigo Almeida (Monte), Rafael Gil + Hungryman, JC Feyer + Antfood


</description>
		
	</item>
		
		
	<item>
		<title>brahma</title>
				
		<link>https://guicruz.work/brahma</link>

		<pubDate>Sun, 31 Oct 2021 02:56:07 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

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	Brahma
#BrahmaForTheComeback
Mutato/Draftline&#38;nbsp;-
My role: 
Creative Direction


	More than 8 million brazilians didn't return for the vaccine second dose.
To change this match, Brahma made the greatest call in history and called the country for the second stage of the immunization.With Thiago Costalonga, Caique Nobrega, Filippe Pacheco,&#38;nbsp;Alessandra Muccillo


TV Film:


	We invaded the pitches of the Brazilian soccer championship and delayed the return of one of the teams to the field for the second half of the match. After a few minutes of waiting, the players returned with the following message: to beat Covid-19, come back for the second half. Take the second dose of the vaccine.
	
	
&#60;img width="5853" height="3942" width_o="5853" height_o="3942" data-src="https://freight.cargo.site/t/original/i/208b6afd941a525d51e21b95eb93601940d424022975d79e6669e630de7a4409/_RAA7249-tratada.jpg" data-mid="125674859" border="0"  src="https://freight.cargo.site/w/1000/i/208b6afd941a525d51e21b95eb93601940d424022975d79e6669e630de7a4409/_RAA7249-tratada.jpg" /&#62;
&#60;img width="5760" height="3840" width_o="5760" height_o="3840" data-src="https://freight.cargo.site/t/original/i/14bf16a71425d12f60b9eb262ee96121975216e4a374c3662e1ee50c81e2f418/BC3A8618.jpg" data-mid="123181306" border="0"  src="https://freight.cargo.site/w/1000/i/14bf16a71425d12f60b9eb262ee96121975216e4a374c3662e1ee50c81e2f418/BC3A8618.jpg" /&#62;
&#60;img width="2000" height="1335" width_o="2000" height_o="1335" data-src="https://freight.cargo.site/t/original/i/ee383ecfe57e2924546322656e7e4df0c50619d2ea9bc94c55fd5af00bef2ca1/_ONF2281-1-tratada.jpg" data-mid="125675402" border="0"  src="https://freight.cargo.site/w/1000/i/ee383ecfe57e2924546322656e7e4df0c50619d2ea9bc94c55fd5af00bef2ca1/_ONF2281-1-tratada.jpg" /&#62;


	On the social networks, celebrities deactivated their accounts and simply disappeared from the internet. This generated a buzz and several theories, feeding gossip sites. On the day of the action in the field, they reactivated their accounts and went back to the networks, calling their fandoms to the 2nd half of the immunization.
	

&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/9b064d4cf99154c634a0a75dfa6ecc59658150d1f82d0f2c1e7ff61c9bc93d17/flip-insta.gif" data-mid="145709969" border="0"  src="https://freight.cargo.site/w/1000/i/9b064d4cf99154c634a0a75dfa6ecc59658150d1f82d0f2c1e7ff61c9bc93d17/flip-insta.gif" /&#62;


&#60;img width="3000" height="2090" width_o="3000" height_o="2090" data-src="https://freight.cargo.site/t/original/i/b7557f2faa41ac07b925b5f39b89fd770e2b06eabeaefbefcc5558de52e96038/influs-instagram-2.jpg" data-mid="145727474" border="0"  src="https://freight.cargo.site/w/1000/i/b7557f2faa41ac07b925b5f39b89fd770e2b06eabeaefbefcc5558de52e96038/influs-instagram-2.jpg" /&#62;
&#60;img width="3000" height="2253" width_o="3000" height_o="2253" data-src="https://freight.cargo.site/t/original/i/825b3f702beb8a59924a25ddabb6c3b59daf4147c71a3db94f5402f8b83deb1e/destaque-insta-formiga.jpg" data-mid="145725893" border="0"  src="https://freight.cargo.site/w/1000/i/825b3f702beb8a59924a25ddabb6c3b59daf4147c71a3db94f5402f8b83deb1e/destaque-insta-formiga.jpg" /&#62;
&#60;img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/64f443c0ea1a5e637111e93b1fbf4c8695ea3b679c34507330e4740bc4b4305b/vacina.gif" data-mid="145730493" border="0"  src="https://freight.cargo.site/w/1000/i/64f443c0ea1a5e637111e93b1fbf4c8695ea3b679c34507330e4740bc4b4305b/vacina.gif" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/92a3fbd31ba92494703c8894c53b64190b089740fef2ee44e96ea6326f80518d/brahma-volta_tino.jpg" data-mid="126191535" border="0"  src="https://freight.cargo.site/w/1000/i/92a3fbd31ba92494703c8894c53b64190b089740fef2ee44e96ea6326f80518d/brahma-volta_tino.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>dogs</title>
				
		<link>https://guicruz.work/dogs</link>

		<pubDate>Sun, 13 Sep 2020 01:49:44 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

		<guid isPermaLink="true">https://guicruz.work/dogs</guid>

		<description>


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FiatA Dog's Best Friend
Isobar Brazil-My role: ConceptArt Direction

	Fiat Palio is the car market’s partner. It’s one of Brazil’s vehicles with the best rebuy tax. That is why we created a campaign bringing men’s best friend, dogs, to present consumer’s best friend: Fiat Palio.With Murilo Zeneddine, Danilo Rodrigues, Domingos Octaviano, Eduardo Battiston and Fred Saldanha


	&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79da9287af960717d1a2777e4f4e92251bd8a195b557475dc6310a85b285a37b/03.png" data-mid="91850592" border="0" data-scale="35" src="https://freight.cargo.site/w/960/i/79da9287af960717d1a2777e4f4e92251bd8a195b557475dc6310a85b285a37b/03.png" /&#62;&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a620fb25c6ee59efcf92147a4dd74c9f4fd91a59a3063c1a59930cbf903df24/01.png" data-mid="91850608" border="0" data-scale="35" src="https://freight.cargo.site/w/960/i/3a620fb25c6ee59efcf92147a4dd74c9f4fd91a59a3063c1a59930cbf903df24/01.png" /&#62;&#60;img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/780bba46cb2f2f48ef2ee41157b4619fc306589e4306775fa81cb637ba7007ca/04.png" data-mid="91850712" border="0" data-scale="35" src="https://freight.cargo.site/w/960/i/780bba46cb2f2f48ef2ee41157b4619fc306589e4306775fa81cb637ba7007ca/04.png" /&#62;&#60;img width="962" height="1080" width_o="962" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91a4f2cee63b9432378be749735fa267279c1e5f59b8e243f97c7a0b2b3e493f/05.png" data-mid="91850755" border="0" data-scale="35" src="https://freight.cargo.site/w/962/i/91a4f2cee63b9432378be749735fa267279c1e5f59b8e243f97c7a0b2b3e493f/05.png" /&#62;


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9af3e9407223687f9e9f0da811d935757bfd8b38c51afc84528aaddad7035c7/adfd9c29360273.55ef61d26469b.jpg" data-mid="91378959" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/a9af3e9407223687f9e9f0da811d935757bfd8b38c51afc84528aaddad7035c7/adfd9c29360273.55ef61d26469b.jpg" /&#62;

&#60;img width="2100" height="1400" width_o="2100" height_o="1400" data-src="https://freight.cargo.site/t/original/i/18c056c16c5d1e80038c9a4cdb8076aa3c3d1f5232d34591b9bec01baea5fb80/m1-transp.png" data-mid="91851831" border="0"  src="https://freight.cargo.site/w/1000/i/18c056c16c5d1e80038c9a4cdb8076aa3c3d1f5232d34591b9bec01baea5fb80/m1-transp.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3a06fd7c3167317689391afdfa18331803b15f364c54362c636ab8507601108e/cidade_02-1.png" data-mid="91852607" border="0"  src="https://freight.cargo.site/w/1000/i/3a06fd7c3167317689391afdfa18331803b15f364c54362c636ab8507601108e/cidade_02-1.png" /&#62;

</description>
		
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	<item>
		<title>v-power</title>
				
		<link>https://guicruz.work/v-power</link>

		<pubDate>Thu, 30 Mar 2023 01:06:17 +0000</pubDate>

		<dc:creator>Gui Cruz CD/AD</dc:creator>

		<guid isPermaLink="true">https://guicruz.work/v-power</guid>

		<description>


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	Shell
New Shell V-Power. 
For the best V-ersion of your car.
Monkey Land-
My role:Creative Concept
 
Art Direction
Design


	For the launch of the new Shell V-Power with an exclusive formula, we created a campaign that simply and quickly explained all the advantages that only V-Power can offer your car. Making it the best version of itself.With Jessy Silva, Gabriel Soeiro, Toni Fernandes, Leo Claret


&#60;img width="2500" height="1583" width_o="2500" height_o="1583" data-src="https://freight.cargo.site/t/original/i/e4e052bddaceda881bd6f9f5d723722ef312ecaab8333b2220ebe743e509a5da/v-power-1.jpg" data-mid="208595946" border="0"  src="https://freight.cargo.site/w/1000/i/e4e052bddaceda881bd6f9f5d723722ef312ecaab8333b2220ebe743e509a5da/v-power-1.jpg" /&#62;&#60;img width="2500" height="2815" width_o="2500" height_o="2815" data-src="https://freight.cargo.site/t/original/i/0633235b63a997224249630a0f35814b323ed77371bc4cdecfe5324ef11e0de2/v-power-2.jpg" data-mid="208611954" border="0"  src="https://freight.cargo.site/w/1000/i/0633235b63a997224249630a0f35814b323ed77371bc4cdecfe5324ef11e0de2/v-power-2.jpg" /&#62;


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